Endeavour fashion goes green as golfers putt on the ritz

The inaugural Endeavour Fashion Show at the City Golf Club, Toowoomba displayed the future of eco-clothing thanks to a remarkable range of upstyled clothing.

The show formed part of the Queensland PGA Championship week as Endeavour is the event's charity of choice. This is a great honour in its 60th anniversary year.

Upcycling is the latest thing in fashion and is creating something of a buzz. It gives old clothes, which may have their best days behind them, a new lease of life by putting them together to create a unique new garment. Kim Bailey designed the items and said this is a return to basics: "I'm trying to re-ignite the lost art of sewing," Ms Bailey said.

"Younger girls these days haven.t been taught to sew by their mothers and have been brought up in a world of manufactured clothing. This is all about creating individual clothes and taking ownership of what you wear. I want to see 'Made in Australia' on clothes here."

Maree McDonald, local fashion commentator, who called the fashion parade, said upcycling is the way forward: "Pre-loved clothes can be bought at very good prices at Endeavour Recycled Clothing stores and, by turning them into fantastic fashion items, it helps people with a disability in Toowoomba and across Queensland. I love the concept. Upcycling is an important development in fashion."

All Endeavour Recycled Clothing proceeds go to providing accommodation, education and employment services for more than 3,350 people with a disability.

International golfers also took part in the parade on the eve of the QPGA Championship at the City Golf Club in Toowoomba. They modelled the new Calvin Klein Affinity golf range as the QPGA Championship's chosen charity this year is the Endeavour Foundation.

Endeavour Foundation.s involvement with the QPGA is the latest in a number of events in Toowoomba in which Endeavour is a key player. The National Road Series cycling event, the Tour of Toowoomba, incorporating the Endeavour Challenge Community Ride, will be held in Toowoomba on Sunday June 19th.


David Coles, Media & Communications Officer
Phone: (07) 3908 7109
Fax: (07) 3253 7271
Email: d.coles@endeavour.com.au