Endeavour opening is a grand occasion for Coast’s fashion savvy

We all love a bargain. Especially when new garments from high-end fashion labels are involved.

And that’s exactly what the Endeavour Recycled Clothing (ERC) Central Park Plaza store has brought to the fashion savvy folk on the Gold Coast.

The Ashmore store stocks a wide range of men’s, women’s and children’s clothing, with never-before-worn garments coming straight from fashion houses including Cue, Basque, Living Doll and well-known surf brands.

The store will celebrate its grand opening on Saturday May 15, with an all-day event featuring Fashions on the Floor fashion parade, free gourmet food tasting, fantastic give-aways and 20% off all stock on the day.

Despite only recently opening its doors, the store has already captured nationwide attention, with phone calls from South Australia, New South Wales and Victoria flooding in after the store featured on A Current Affair in April.

“People want to know when an ERC is coming to their area,” said store manager Sharon Harper-Green.

“One woman from Adelaide is already planning to come here to shop next month.”

Sharon said customers were dazzled by the store’s high quality products.

“It’s so much more than the old notion of a charity shop,” she said.

“It’s a destination shop. People come here because they want to, not because they have to stick to a budget.”

Sharon, an experienced retail store manager, said Gold Coast customers know when they’re on to a good thing, with most taking full advantage of the massive markdowns by stocking up.

“People come in and walk out with full bags,” she said. “They walk in and see the new stock with the original price tags still attached and then the marked-down price, and say it’s not at all what they expected.”

While the store currently has several racks of new stock, Sharon said customers need to pop in regularly to ensure they don’t miss out, as high-end donations are treasures that aren’t always available.

Along with never-worn clothing, the store stocks high-quality pre-loved garments, new sterling silver jewellery, handbags, bric-a-brac, electrical goods and a fantastic range of books.

“I’d love to eventually set up a book store within the shop and have a little coffee corner,” said Sharon.

“There’s so much more to the modern-day charity shop.”

And of course customers know they’re not just grabbing themselves a bargain, but by shopping at ERC they are also supporting a great cause, with all proceeds going to provide opportunities for people with a disability.